BlueIde Holdings Limited (BIH)

provides a structured vehicle through which the family undertakes selective corporate advisory, consulting and investment activity. BIH operates deliberately and discreetly, engaging only where there is clear strategic alignment and the capacity to add meaningful value.

The firm’s advisory and consulting work draws on senior board-level experience across asset management, governance and capital allocation. Its approach is disciplined and substance-led, grounded in rigorous analysis and independent judgement. As a holding company, BIH also makes proprietary investments across public and private markets, focused on the prudent preservation and compounding of capital.